Dubai is strengthening its global leadership in branded residences with 140 projects expected by 2031, offering investors high value, an attractive lifestyle, and a price premium of up to 40%.
Dubai is at the very heart of the global boom in branded residences, firmly establishing itself as the world leader in luxury “branded living”.
Branded residences have seen a 160% global increase over the past decade, highlighting their appeal through a combination of prestige, security, and five-star services.
According to the PRIME by Betterhomes report – “Branded Residences: Dubai vs The World” – there will be approximately 1,400 branded residence projects worldwide by 2030, with the MENA region accounting for 25%.
Branded Properties in Dubai
Dubai alone is on track to deliver more than 140 projects by 2031, confirming its position as the epicentre of this trend.
Dubai has embraced the concept of branded living in a way that is unparalleled globally. While the number of such projects has grown by 160% worldwide in the last 10 years, Dubai has already completed 61 projects with another 100 under construction.
This combination of scale and exceptional performance is why the city is setting a new standard for what branded residences represent on a global level.
Dubai’s success stems from progressive government policies, a business-friendly environment, and developers who continually push boundaries to deliver world-class projects in prestigious locations.
Along with a growing number of high-net-worth individuals in the UAE, the market benefits from high rental yields, stable capital appreciation, and often more competitive prices than in other global hubs.
As a result, Dubai’s branded residences not only sell faster but also retain their value better, consistently outperforming non-branded properties on the resale market.
On average, branded residential projects in Dubai command prices 40% higher than comparable non-branded homes in the same area.
However, their appeal lies not just in the brand name—buyers are attracted by the guaranteed quality, superior design, and internationally recognised services.
Factors Driving International Investor Interest
- 100% foreign ownership
- Zero income tax
- Long-term Golden Visas for investors
These conditions make the city more accessible than Miami, more tax-efficient than London, and offer greater growth potential than Phuket.
Examples of Branded Residences in Dubai:
- Bvlgari Residences on Jumeirah Bay Island – an exclusive fusion of the jewellery brand with private island living.
- Armani Residences in Burj Khalifa – a unique concept of luxury within the world’s tallest building.
- The Ritz-Carlton Residences, Creekside – a residential project with five-star, hotel-standard services.
- Six Senses Residences, Palm Jumeirah – a combination of a wellness philosophy and a premium location.
👉 If you are interested in specific opportunities within Dubai’s branded residences, do not hesitate to contact us. We will be pleased to present you with current offers, provide price comparisons, and advise on how to best leverage the potential of this dynamically growing market.